Nashville Zoo was adding a thrill ride and they needed a campaign to announce its opening. The “Soaring Eagle” takes riders on a 110-foot high flight through the skies over the zoo. Teaser ads were placed across Middle Tennessee in the month before its opening followed by this announcement campaign once the ride was up and running. Of course, we felt it was our responsibility to test the ride (over and over again) before its opening in order to convey its true essence in the campaign.